Taylor Swift returned the favor: Superstar released a re-record of their 2008 album “Fearless” on Thursday night, the first shot of a campaign to restore their back catalog and gain more control over their legacy.
Two years before the initial album from the previous Big Machine Label Group, the 31-year-old pop star was trying to effectively replace the album in the minds of consumers with a new version of her rights. On Thursday, Ms. Swift hired help from two of her “kids”, Olivia Rodrigo and Conan Gray, new music stars who are both big fans, to promote the remake.
“They are so cute it physically hurts me,” Ms. Swift said on Twitter.
The 27-track album “Fearless (Taylor’s Version)” follows its final months and weeks of commercial jokes, including the release of unprecedented songs from the “Fearless” era including “You All Over Me” and “Mr. Perfectly Fine.”
Ms. Swift’s plan to rewriting the original album could hurt the profitability of the old version by encouraging fans, advertisers, and other users to listen to or license new songs. By shifting revenue and revenue to streaming, the company gains more control: for example, if it wanted to license the song “Fearless” for use in a commercial or film, the company could close the deal by stopping the owner from executing the original.